15 FREE MARKETING TOOLS
Plan, create and measure before you spend a riyal
Free tools built by the Black Horse team for Saudi businesses. No sign-up, everything runs in your browser.
Growth mix planner
Three choices, one recommended plan.
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Get this plan reviewed by an expert, freeAn indicative starting point. Your final plan follows a free audit.
Brand color matcher
Choose a main color and a harmony. We build a palette that works together.
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Ads return calculator
Move the sliders to your own numbers.
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Estimate: budget ÷ cost per click × conversion rate × order value. Real results vary by market and season.
Break-even CPA calculator
How much can you pay for one customer and still make a profit?
Keep your ads' cost per customer below the target to stay profitable. Repeat purchases raise what you can afford.
Google preview & meta checker
Write your page title and description and see them as Google shows them.
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Keyword idea generator
Search phrases people in Saudi Arabia type, in English and Arabic.
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Social caption builder
Pick the occasion and tone, add your brand and offer.
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Ad copy formulas
Fill four fields and get ad copy in three proven formulas.
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UTM link builder
Tag your links so Google Analytics shows exactly which campaign brought each visitor.
Tip: keep names lowercase and consistent, for example source "snapchat", medium "paid_social".
WhatsApp link generator
Create a click-to-chat link for your website, Instagram bio or ads.
Social post size guide
Choose a platform and format to see the size to design at.
Saudi marketing calendar
The big selling seasons ahead, with when to start planning each campaign.
Ramadan and Eid dates are estimates; they follow the Hijri calendar and moon sighting.
Hashtag generator
A balanced mix of broad, niche, local and Arabic hashtags.
Use 5–10 relevant hashtags on Instagram and 3–5 on TikTok and X.
Content calendar planner
A 4-week posting plan that rotates your content pillars, following the Saudi Sunday–Thursday week.
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Pillars: Educate, Inspire, Promote, Behind the scenes, Social proof, Engage. Post in the evening (8–11 pm), when Saudi audiences are most active.
Email subject line tester
Score your subject line before you hit send.