Ramadan Marketing Strategy: A Guide for Brands in Saudi Arabia

Ramadan changes daily routines, media habits and spending. Here is how to plan campaigns that resonate.

Plan six to eight weeks ahead

Creative, influencer bookings and media plans should be ready before Ramadan starts, when competition and ad costs rise.

Match new daily rhythms

Activity peaks after iftar and late into the night. Schedule content and ads for those hours.

Lead with values

Generosity, family and community themes resonate. Respectful, meaningful creative performs better than pure discount messages.