Brand Guidelines: Why Your Business Needs a Brand Book
A brand book keeps every designer, agency and employee consistent. Here is what it should contain.
What to include
Logo rules, clear space, color codes in HEX, RGB and CMYK, typography, patterns, photography style, tone of voice and examples of correct and incorrect use.
Make it easy to use
Keep it visual and short, provide downloadable logo files and templates, and store it where your team and partners can find it.
Update it as you grow
Add new templates and examples as your brand expands into new channels, such as video or packaging.
How Black Horse Digital can help
As a branding agency in Jeddah, Black Horse Digital designs identities that work in Arabic and English. Whether you need brand guidelines or a full rebrand, see the brand books in our portfolio and talk to our team about yours.
